What it is:A fragrance that captures the spirit of a man who constantly pushes his boundaries.

What it does:This perfume delivers an energising hit of fresh, crisp green apple, twisted with vibrant aromatic notes and the smoky, earthy scents of fir balsam. The HUGO Man is presented in a sleek flask, modernised with a new oversized logo. His only rule when it comes to style: being his authentic self and nothing else.